Rancho® – a popular brand of suspension, shocks and more worldwide – was born in the 1950s in Long Beach, Calif., as Rancho® Jeep Supply, and quickly grew into a thriving off-road and performance suspension components manufacturer. In 1988, Rancho® launched what would later become its best-selling shock absorber: the RS5000™.
In 1990, Rancho® was purchased by Tenneco Inc. and quickly expanded to include the world's first five-way adjustable shock absorber, allowing off-road enthusiasts to adjust the level of compression/rebound damping to suit their riding style, and launched the first "intelligent" shock, the RSX shock absorber.
Rancho® continued to grow and add fully engineered, industry-leading shock absorbers – like RS9000XL™, Loaded quickLIFT™, Pro Series and more – plus suspension systems to one of the world's most recognizable and technologically leading brands.
Rancho® suspension systems, shock absorbers, accessories and other related products deliver rugged performance for work and play in any on - or off-road environment.